MOTION GRAPHICS
PHOTOGRAPHY & GRAPHIC DESIGN

I.
SUNFRUIT
Photographic Print 600 × 1,000 mm
2026

Taemong is a Korean cultural practice in which a dream experienced by a parent before a child’s birth is believed to reveal the child’s destiny. These photographs visualise three collected Taemong narratives through staged photography, creating a world that is at once beautiful and slightly uncanny. The accompanying booklet documents the cultural background of Taemong, first-hand dream accounts, and interviews with a Korean folklore specialist and family members. The work examines how Taemong functions both as an act of love and as the earliest expectation projected onto a child, asking whether the two can ever truly be separated.

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II.
JAEMIN KEUM Fashion Campaign
2026


Film photography for a fashion campaign featuring Jaemin Keum, a student at London College of Fashion. Shot on location with a street-inspired visual approach.

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III.
Anthesis Pre-launch Campaign
Nature Traces
2026

A pre launch campaign for the menswear label Anthesis inspired by the collection “Nature Traces”. Set in an outdoor landscape, the imagery focuses on the organic qualities of naturally dyed fabrics, quiet silhouettes and subtle movement. The campaign translates the collection’s ideas of nature and time into calm, atmospheric visuals, emphasizing texture, material and the relationship between garment and landscape.

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IV.
Fisherwoman
Ocak 24 FW Fashion Campaign
2025

Produced a conceptual fashion photography series for Ocak inspired by the fictional character “Fisherwoman.”
The images interpret the story of a solitary woman living between sea and land, exploring isolation, strength and quiet mystique through restrained composition and natural textures.

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V.
Sunfruit
Ocak 24 FW Fashion Campaign
2025

Produced a conceptual fashion photography series for Ocak inspired by the fictional character “Fisherwoman.”
The images interpret the story of a solitary woman living between sea and land, exploring isolation, strength and quiet mystique through restrained composition and natural textures.

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VI.
Pleats Tableware
Brand: LEEJAE
Product Campaign
2024

Developed campaign photography, 29CM showcase imagery, packaging, motion graphics, product detail assets, and social upload materials for LEEJAE’s Pleats Series. The project built a consistent visual system across brand and commerce touchpoints, highlighting the product’s sculptural form and material quality with clarity.

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VI.
Alex Frost
Continuous Profile
Sculpture, 2004

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CARGO DEMO TEMPLATE
YOON CHOI

blueoilfern@gmail.com
@blueoilfern
Yoon Choi is a visual creative specialising in photography, video, and art direction, with an MA in Visual Communication from the Royal College of Art. Her work focuses on developing image-led campaigns and social content for fashion, beauty, and product brands, translating ideas into visually distinctive stories. Spanning still and moving image, her practice is defined by strong visuals, atmosphere, and a refined sense of brand storytelling. Her background in 3D motion graphics and large-scale screen production brings both conceptual and production depth to her work.










EDUCATION
Royal College of Art
Visual Communication MA
Sep 2025 - Aug 2026
United Kingdom

École de Création Visuelle Paris
2D Animation, Exchange Student
Sep 2022 - Feb 2023
France

Hongik University
Design Convergence BFA
Scholarship
Mar 2019 - Aug 2024
South Korea




EMPLOY LEEJAE
Visual Creative
Feb - Jul 2024
South Korea

GUCCI
Client Engagement Intern
Jul 2022
South Korea

Imago Pictures
3D Motion Graphics Intern
Jun 2021 - Jan 2022
South Korea

Freelance
Art Direction & Motion Graphics
Jan 2021 -Jul 2025
South Korea




SKILLS
Design
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Figma

Motion & Video
  • Adobe After Effects
  • Adobe Premiere Pro

3D & Rendering
  • Cinema 4D
  • Redshift
  • Octane
  • Substance Painter

Interactive & Media Art
  • TouchDesigner
  • MadMapper

Photography
  • Capture One
  • Adobe Lightroom

AI
  • Kling
  • Midjourney
  • Nano Banana





EXPERIENCE
Nini Fashion Shoot
2026

RCA VC Gradshow Documentaion
2026

RCA Communication Festival Exhibition
2026

Jaemin Keum Fashion Campaign
2026

Anthesis Pre-Launch Campaign
2026

LG Lifes Good Club Campaign Shoot
2025

MIZI  Logo Design
2023

Hongik Design Convergence BFA Exhibition
2023

Suwon Hwaseong Projection Mapping 
2023

VFX in Movie Close your eyes
2022

illive Logo Design
2021

Media Performance Crew Prizm
2020-2022

Student Representative in Design Convergence, Hongik University 
2019-2020





AWARDSMAD STARS
Finalist, ‘LifesaverZ Jibbitz’ for Crocs
Jul, 2023

GUCCI Garden Design Contest
1st Place Winner, Selected by Vogue Korea
Mar, 2022




CERTIFICATE
Inside LVMH Certificate
Creation & Branding,
Retail & Customer Experience
(ID: de566dcf-0fca-4293-82f4-25a6cf458264)
2026

IELTS 6.5
2024           









Last Updated 24.10.31



VII.
LOG Scented Ceramic Candle
Brand: LEEJAE
2024

Led the end-to-end creative development for LEEJAE’s ceramic candle launch, spanning fragrance concept, product design and campaign storytelling. Developed a short-form video series designed for social platforms to highlight the product’s woody scent narrative and intimate atmosphere.

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VIII.
Pleats Tableware
Brand: LEEJAE
2024

Concepted and produced a short-form video series for LEEJAE’s Pleats Series ceramic tableware.

Translating the product’s core motif of fabric pleats into motion-led visual storytelling, the series delivered brand narrative and product features through concise, platform
-native social content.

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IX.
Heart-Marked Neosapiens
Video, Interaction Web
2023

It is a motion graphics project based on a fake documentary that views the world through the temperature of the mind. Through an archive of diverse stories originating from the temperature 
of the mind, this project aims to highlight the value of kindness and create a slightly kinder world. 

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X.
GUCCI Garden Archetype

Won first place in the GUCCI Garden Archetype design contest with a 3D key visual that interpreted GUCCI’s atmosphere without relying on existing logos or brand graphics. Centered on a striking eye motif, the image symbolically expressed the world as seen through the brand, later leading to an internship experience with GUCCI Korea’s Client Engagement Team.

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XI.The Scenic View of Gokungugok
Clients: National Chuncheon Museum
Production: Imago
2021

I contributed to a video mapping project for the central hall of the National Chuncheon Museum, centered on Gokungugok (Valley of Nine Bends).
Drawing from the site’s real topography and the Joseon Dynasty true-view landscape painting Gokungugokdo, the visuals reinterpret the valley’s natural scenery.

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XII.
Urgent Heart Message
Coex Media Facade
Clients: Korean Government
Ministry of Culture, Sports&Tourism 
Production: Imago
2021

I contributed to an anamorphic media project at COEX Media Plaza in Seoul, producing the youth and elderly segments as part of a government-led initiative during the COVID-19 pandemic. Led by the Korean government and the Ministry 
of Culture, Sports and Tourism, the project collected messages of gratitude and encouragement from citizens nationwide and broadcast them.

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XII.
Hyundai Multi Charger
Clients: Hyundai 
Production: Imago
2022

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© 2026. Yoon Choi All rights reserved.